YS Sujana Chowdary Updates from Rajya Sabha. Questions Debates and Current News
Monday, December 12, 2011
Inter Ministerial Committee To Prevent Misleading Advertisements
GOVERNMENT OF INDIA
MINISTRY OF INFORMATION AND BROADCASTING
RAJYA SABHA
UNSTARRED QUESTION NO-2078
ANSWERED ON-12.12.2011
(a) whether the Government is mulling an inter-ministerial committee to strengthen the laws and regulations to prevent misleading advertisements;
(b) if so, the details thereof;
(c) the details of complaints received by Government on misleading advertisements;
(d) the present status of the complaints; and
(e) the details of guidelines framed by Government to put checks on misleading advertisements?
ANSWER
THE MINISTER OF STATE IN THE MINISTRY OF INFORMATION & BROADCASTING (SHRI C.M. JATUA)
(a) & (b): The Inter-Ministerial Committee set up by the Government to look into cases of violations of Programme and Advertising Codes laid down in the Cable Television Networks(Regulation) Act, 1995 and Rules framed thereunder, has been re-constituted on 11.11.2011 to include Joint Secretary of the Department of Consumer Affairs in view of the provisions of the Advertising Code having a bearing on issues concerning consumers.
(c) to (e): Rule 7 (5) of the said Advertising Code provides that no advertisement shall contain references which are likely to lead the
public to infer that the product advertised or any of its ingredients has some special or miraculous or super-natural property or quality, which is difficult of being proved. The Ministry also issued an Advisory to all the Channels on 13.5.2010 to follow in letter and spirit the provisions of the said Rule 7 (5). Recently, some instances were brought to the notice of the Ministry that some TV channels were showing advertisements of products purportedly having special or miraculous or supernatural properties. The matter was referred to the Advertising Standards Council(ASCI), the private self-regulating body of advertising industry. ASCI informed that the complaints in cases of advertisements, namely, Divyarishi’s Kuber Kunji, Badha Mukti Yantra, Shani Shubh Yantra, Sai Darshan Pendant and Maha Dhan Laxmi Yantra, have been upheld by their Consumer Complaints Council (CCC). Accordingly, the Ministry has advised the Indian Broadcasting Foundation and the News Broadcasters Association that TV channels may be advised by them not to carry these advertisements as also similar advertisements which are not in accordance with Rule 7(5) of the Advertising Code.
Inter Ministerial Committee To Prevent Misleading Advertisements
GOVERNMENT OF INDIA
MINISTRY OF INFORMATION AND BROADCASTING
RAJYA SABHA
UNSTARRED QUESTION NO-2078
ANSWERED ON-12.12.2011
(a) whether the Government is mulling an inter-ministerial committee to strengthen the laws and regulations to prevent misleading advertisements;
(b) if so, the details thereof;
(c) the details of complaints received by Government on misleading advertisements;
(d) the present status of the complaints; and
(e) the details of guidelines framed by Government to put checks on misleading advertisements?
ANSWER
THE MINISTER OF STATE IN THE MINISTRY OF INFORMATION & BROADCASTING (SHRI C.M. JATUA)
(a) & (b): The Inter-Ministerial Committee set up by the Government to look into cases of violations of Programme and Advertising Codes laid down in the Cable Television Networks(Regulation) Act, 1995 and Rules framed thereunder, has been re-constituted on 11.11.2011 to include Joint Secretary of the Department of Consumer Affairs in view of the provisions of the Advertising Code having a bearing on issues concerning consumers.
(c) to (e): Rule 7 (5) of the said Advertising Code provides that no advertisement shall contain references which are likely to lead the
public to infer that the product advertised or any of its ingredients has some special or miraculous or super-natural property or quality, which is difficult of being proved. The Ministry also issued an Advisory to all the Channels on 13.5.2010 to follow in letter and spirit the provisions of the said Rule 7 (5). Recently, some instances were brought to the notice of the Ministry that some TV channels were showing advertisements of products purportedly having special or miraculous or supernatural properties. The matter was referred to the Advertising Standards Council(ASCI), the private self-regulating body of advertising industry. ASCI informed that the complaints in cases of advertisements, namely, Divyarishi’s Kuber Kunji, Badha Mukti Yantra, Shani Shubh Yantra, Sai Darshan Pendant and Maha Dhan Laxmi Yantra, have been upheld by their Consumer Complaints Council (CCC). Accordingly, the Ministry has advised the Indian Broadcasting Foundation and the News Broadcasters Association that TV channels may be advised by them not to carry these advertisements as also similar advertisements which are not in accordance with Rule 7(5) of the Advertising Code.
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